Over 15 years of experience crafting distinctive brands and strategic graphic design for ambitious businesses in Manchester and across the UK.
Helping organisations define who they are and express it clearly, consistently and at scale.
Brand design built on experience.
We work with startups, independent businesses, and established organisations across the private, public, and third sectors.
"We are thrilled with the exceptional branding work from Sublime Creatives. From the initial consultation onwards, they demonstrated a deep understanding of our vision and translated it into a cohesive and professional brand identity.
Their creativity, attention to detail, and dedication to excellence were evident throughout the design process. Thanks to their expertise, our brand now stands out and has received numerous compliments from new and existing clients.
We highly recommend Sublime Creatives for branding and graphic design."
"We are thrilled with the exceptional branding work from Sublime Creatives. From the initial consultation onwards, they demonstrated a deep understanding of our vision and translated it into a cohesive and professional brand identity.
Their creativity, attention to detail, and dedication to excellence were evident throughout the design process. Thanks to their expertise, our brand now stands out and has received numerous compliments from new and existing clients.
We highly recommend Sublime Creatives for branding and graphic design."
Brand design built for real-world use, across public, community and commercial sectors.
Brand identity for a Manchester enterprise hub programme, delivered with Manchester City Council.
Designed to perform at scale across digital and physical environments.
Rebrand for a Manchester social change centre, providing affordable workspace and flexible event space in Ancoats.
A more distinctive and flexible brand supporting growth, visibility and day-to-day use.
Rebrand for an organisation supporting care leavers aged 16–25 to build confidence, skills and independence.
A more engaging and accessible brand that connects with young people while strengthening credibility with commissioners.
Sublime Creatives is led by Tom Sullivan, a brand and graphic designer with over 15 years of experience delivering work across public, community and commercial sectors.
The focus is on creating clear, distinctive brand design that supports growth, strengthens communication and performs consistently in real-world use.
Collaborative by default
I work in partnership with clients to shape direction, challenge assumptions and bring different perspectives into the process.
Led by experience and judgement
With experience across a wide range of sectors, I bring a considered, practical approach to each project.
Designed to last
The aim is always to create brand systems that are flexible, scalable and built to perform across real-world applications.
If you’re comparing options, this guide breaks down what to look for:
Typical brand project stages
Most brand projects follow a simple structure:
Discovery
Understanding the organisation, audience and objectives.
Design exploration
Developing and refining visual directions.
Refinement
Resolving the chosen direction into a clear, consistent system.
Application
Applying the brand across key materials and outputs.
Delivery
Finalising assets ready for real-world use.
Each project balances strategic thinking with practical design, ensuring the work is both effective and usable.
Discovery
Understanding the organisation, audience and objectives.
Design exploration
Developing and refining visual directions.
Refinement
Resolving the chosen direction into a clear, consistent system.
Application
Applying the brand across key materials and outputs.
Delivery
Finalising assets ready for real-world use.
Each project balances strategic thinking with practical design, ensuring the work is both effective and usable.
"I have been working with Tom for the past four years on various marketing products for clients. I say ‘working with’ because Tom is one of the best designers I have worked with and he truly works in partnership.
We share ideas and combine to create a product that delights clients. No task is too small and no idea too trivial. The excellent working relationship he builds is only surpassed by his creativity.
Client satisfaction is a testimonial to the effort he makes to understand his client’s business, its values, and customers. My designer of choice without doubt."
"Tom elevated Unstoppable by Design from manuscript to a polished, publication-ready book. His design instinct is exceptional, and he handled the final template build and Kindle/print formatting with real expertise and meticulous attention to detail.
Professional, calm and would highly recommend him."
"We first approached Tom at Sublime Creatives when we were a new organisation and we had a fledgling idea of our brand. He took the brief, created amazing logos, colour palettes and themes and seven years on his work stands the test of time.
Tom is always responsive, can prioritise when needed and adds incredible value. As you’ll imagine we get ‘hit on’ frequently for graphic artists trying to get our business but we wouldn’t entertain going elsewhere.
A fabulous service from a professional with passion."
"We are thrilled with the exceptional branding work from Sublime Creatives. From the initial consultation onwards, they demonstrated a deep understanding of our vision and translated it into a cohesive and professional brand identity.
Their creativity, attention to detail, and dedication to excellence were evident throughout the design process. Thanks to their expertise, our brand now stands out and has received numerous compliments from new and existing clients.
We highly recommend Sublime Creatives for branding and graphic design."
“From our very first meeting Tom was really committed to understanding my vision and he worked closely with me all the way. One thing that always impresses me about his professionalism, is the fact that he can adapt and deliver outstanding work to a client who really knows what they want.
When you can trust a professional, the work you already love becomes even more alight and Tom certainly helped in achieving that!!”
"I’ve now worked with Tom on a couple of different projects. The first was developing the Skills 2 Thrive brand and creating marketing materials, including brochures for Skills 2 Thrive and Thrive Support. I couldn’t be happier with the final designs.
What really stood out to me, though, was the process of getting there. Tom’s attention to detail, his willingness to go above and beyond, and his clear, consistent communication made working together an absolute pleasure. His approach has meant we’ve built a great collaborative relationship.
Tom is approachable, accommodating, and has an incredible understanding of design. I honestly couldn’t recommend him enough."
“Tom has been my ‘on hand’ freelance, graphic designer, advert designer, and general sounding board for over 9 years now. He has been a crucial part of my business support network, and his many skills have set him apart, and is often the first person I turn to when I need something.
He can manage a project, complete a brief, help clarify thinking on a project, and has serious skills with software! I would happily endorse Tom to anyone looking for a solid “can do” guy.”
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"I have been working with Tom for the past four years on various marketing products for clients. I say ‘working with’ because Tom is one of the best designers I have worked with and he truly works in partnership.
We share ideas and combine to create a product that delights clients. No task is too small and no idea too trivial. The excellent working relationship he builds is only surpassed by his creativity.
Client satisfaction is a testimonial to the effort he makes to understand his client’s business, its values, and customers. My designer of choice without doubt."
"Tom elevated Unstoppable by Design from manuscript to a polished, publication-ready book. His design instinct is exceptional, and he handled the final template build and Kindle/print formatting with real expertise and meticulous attention to detail.
"We first approached Tom at Sublime Creatives when we were a new organisation and we had a fledgling idea of our brand. He took the brief, created amazing logos, colour palettes and themes and seven years on his work stands the test of time.
Tom is always responsive, can prioritise when needed and adds incredible value. As you’ll imagine we get ‘hit on’ frequently for graphic artists trying to get our business but we wouldn’t entertain going elsewhere.
A fabulous service from a professional with passion."
"We are thrilled with the exceptional branding work from Sublime Creatives. From the initial consultation onwards, they demonstrated a deep understanding of our vision and translated it into a cohesive and professional brand identity.
Their creativity, attention to detail, and dedication to excellence were evident throughout the design process. Thanks to their expertise, our brand now stands out and has received numerous compliments from new and existing clients.
We highly recommend Sublime Creatives for branding and graphic design."
“From our very first meeting Tom was really committed to understanding my vision and he worked closely with me all the way. One thing that always impresses me about his professionalism, is the fact that he can adapt and deliver outstanding work to a client who really knows what they want.
When you can trust a professional, the work you already love becomes even more alight and Tom certainly helped in achieving that!!”
"I’ve now worked with Tom on a couple of different projects. The first was developing the Skills 2 Thrive brand and creating marketing materials, including brochures for Skills 2 Thrive and Thrive Support. I couldn’t be happier with the final designs.
What really stood out to me, though, was the process of getting there. Tom’s attention to detail, his willingness to go above and beyond, and his clear, consistent communication made working together an absolute pleasure. His approach has meant we’ve built a great collaborative relationship.
Tom is approachable, accommodating, and has an incredible understanding of design. I honestly couldn’t recommend him enough."
“Tom has been my ‘on hand’ freelance, graphic designer, advert designer, and general sounding board for over 9 years now. He has been a crucial part of my business support network, and his many skills have set him apart, and is often the first person I turn to when I need something.
He can manage a project, complete a brief, help clarify thinking on a project, and has serious skills with software! I would happily endorse Tom to anyone looking for a solid “can do” guy.”
