Rebranding Skills 2 Thrive to better engage young people while strengthening its credibility with commissioners, supporting growth, funding conversations and wider rollout.
Developed a more engaging and accessible brand that connects with a younger audience while strengthening credibility with commissioners and funding partners.
Skills 2 Thrive evolved from an earlier organisation, Path to Independence. While the service itself was strong and established, the existing branding lacked the quality and clarity needed to support the next stage of growth.
The identity felt traditional and generic, with limited appeal to a younger audience. It also lacked the level of professionalism required to confidently engage stakeholders such as Local Authority commissioners and Academy leadership teams.
As the organisation looked to expand and secure larger contracts, a more considered and effective brand was needed.
The process focused on understanding both sides of the audience:
• young people leaving care, engaging with the platform and content
• decision-makers responsible for funding and commissioning services
Research into youth-facing brands helped inform the direction, drawing from platforms and services familiar to the audience such as TikTok, Uber and JD Sports, brands that balance confidence, accessibility and recognisability.
The aim was to create an identity that felt relevant and relatable, without losing professionalism or structure.
Introduces a confident, contemporary visual language aligned with both audience and ambition.
A refined green palette maintains continuity while elevating tone, supported by a contrasting purple accent that adds energy and distinction without losing balance.
Typography was structured to feel accessible and familiar to a younger audience, while retaining enough presence to engage commissioners and partner organisations.
The result is a brand that feels relevant, assured and ready to support the organisation’s next stage of growth.
The identity was designed to work seamlessly across digital and physical touchpoints, including:
• app-based learning content
• social media and video-led communication
• printed materials and large format outputs
• on-site presence at events and outreach sessions
The result is a brand that is easier to apply, more consistent in use, and better aligned with both its audience and its ambitions.
The updated identity supports Skills 2 Thrive in presenting a more confident and professional offer, helping position the organisation for growth while maintaining a strong connection with its audience.
